Pappa Flock / Twelve Store National Rollout

Project context

We have photographed all twelve Pappa Flock locations nationwide, creating a consistent architectural and commercial image library for a bold, fast-growing chicken brand with a personality all its own. There is nothing I enjoy more than working with up-and-coming brands and growing companies, so it has been brilliant to be involved with Pappa Flock from its inception and help capture the business as it has expanded. The stores are bright, energetic and unapologetically fun, combining saturated orange interiors, neon messaging, playful lighting and colourful murals by Brent Smith, also known as Biffy Brentano. The photography captures the architecture, complete store experience, food, drinks, people, artwork and branded details, while keeping the visual approach consistent so every new restaurant feels part of the same flock and still retains its individual character.